SEO and capturing leads
Your meta title and description, and the enquiry form that turns a hesitant visitor into a lead.
Two jobs your public page does beyond looking good: getting found by someone searching for classes near them, and catching the visitor who is interested but not ready to fill in a full registration form.
The SEO fields
The SEO card at the bottom of Studio then Website has two boxes.
| Field | Limit | Where it shows |
|---|---|---|
| Meta Title | 200 characters | The browser tab and the blue headline in a search result. |
| Meta Description | 500 characters | The grey summary line under it. |
Leave them blank and the page falls back to your studio name as the title,
and Welcome to {your studio name} as the description. Both work; neither
wins you anything.
Writing them
A search engine typically shows about 60 characters of title and about 155 of description, so the limits above are far more generous than what will be displayed. Front-load.
- Title: what you teach, who for, and where. "Kids & Adult Karate in Riverside | Riverside Martial Arts" rather than "Home".
- Description: a sentence that gives a searcher a reason to click. Mention the age range, the town, and free trials if you offer them.
Do not stuff keywords. It reads badly to the human being who has to choose between you and the studio in the next town.
These come from the published version
Like the rest of the page, your meta title and description are read from the published copy. Editing them and saving the draft changes nothing publicly until you press Publish.
What is not there
- No social preview image. Sharing your page on a messaging app or social network will not show a card with your hero photo.
- No analytics. There is no visitor counter, no traffic report, and nowhere to paste a tracking code.
- No custom domain, so your page builds its search reputation at
/{your-slug}on Dojo Tiger rather than at your own address. - The draft preview page is explicitly marked not to be indexed, so an unpublished draft can never turn up in search results.
The enquiry form
Every published website ends with a section headed "Have a question first?" containing a short form titled "Not ready to register?". It is also on the plain fallback page shown when you have no published website.
It cannot be turned off, and that is intentional: it is the softest possible call to action, and it catches the visitors your registration form scares away.
What the visitor fills in
| Field | Required |
|---|---|
| Name | Yes |
| Email or phone — at least one | |
| Phone | " |
| Program you're interested in | No — a dropdown of your active programs, defaulting to "Not sure yet" |
| Message | No |
On success they see "Thanks! We'll be in touch soon." and an offer to send another message. Nothing is emailed to them, and nothing is emailed to you.
Where it lands
Straight into Students then Leads as a new lead, in the New stage, with its source recorded as the website form. The program they picked and the message they typed come across with it.
Nothing tells you a lead arrived
There is no notification of any kind — no email, no badge, no text. A website enquiry sits in the Leads pipeline until somebody looks.
The dashboard's Leads to Follow Up (3+ days) tile is the closest thing to a safety net, and by definition it only lights up once an enquiry is already three days old. Make checking the Leads screen part of somebody's daily routine. See Leads.
Spam protection
The form is protected without a captcha: a hidden field bots fill in and humans never see, plus rate limits of five submissions per ten minutes per visitor and thirty per ten minutes per studio. A visitor who hits the limit gets a "too many requests" message.
You should see very little junk. If you do get a spam lead, delete it from the Leads screen — there is nothing to configure here.
Registration versus enquiry
Your page offers two routes, deliberately unequal in prominence:
| Register Now button | Enquiry form | |
|---|---|---|
| Where | Hero, and again in Contact | Bottom of the page |
| Asks for | Full details, program choice, waivers | Name and one contact detail |
| Creates | A registration in the worklist | A lead in the pipeline |
| Next step | Reviewing pending registrations | Leads |
Both are worth having. The registration form gets you a family ready to start; the enquiry form gets you a phone number you would otherwise never have seen.
Last reviewed